A sandwich courses Specialised Master’s preparing you for the certified title of “Responsable Marketing Produits et Services” — managing product strategy, brand development, and multichannel marketing.
The Product and Service Marketing Manager’s role is structured around three interconnected strategic missions that drive commercial growth.
Lead the creation, launch, and revitalisation of products and services. Design product range, pricing, and distribution strategies.
Strengthen commercial strategy and digital communication. Leverage customer experience data to enhance product visibility and brand consistency.
Coordinate marketing actions across departments and channels, managing budgets and ensuring alignment with business objectives.
Each block can be prepared independently and validated with a block certificate.
Intensive professional immersion combining academic study with in-company experience.
Entry based on your academic background and professional profile.
Hold a Level 5 qualification (BTS, DUT, business school, or university degree) in marketing, sales, or communications.
Available depending on profile. 15-month track for lateral entry into Year 2 of the programme.
This specialised programme opens doors to strategic marketing roles across industries, from FMCG to luxury goods, technology to services.
Strategic marketing positions across industries.
Graduates may pursue a Level 7 certification as “Manager of Transversal and Innovative Project Development” (RNCP 36914), providing advanced specialisation in strategic project leadership.
All instructors are professionals with proven expertise. The pedagogy combines theory with real-world application.
In-person instruction combining theoretical courses with concrete operational examples from real marketing contexts.
Case studies, professional simulations, and document analysis develop strategic marketing decision-making skills.
Continuous assessment throughout the programme complemented by final evaluations for each competency block.
Student presentations and final oral defenses before a jury of marketing and management professionals.
A two-stage process designed to assess both your academic profile and professional potential in marketing.
Review of your application file and supporting documents. Academic background and professional motivation are assessed.
Interview (remote interview) and written test(s), followed by final admission jury deliberation. Accepted candidates proceed to secure their sandwich courses placement.
“Responsable Marketing Produits Services” — RNCP 38809. Level 6 (EU) professional certification, registered with France Compétences on 27/03/2024. Valid until 27/03/2027. Certifying body: ESM-A (GESCEP), part of the HEMA Group.
Quality certification for training providers
All situations will be reviewed to implement necessary adaptations — both physical and pedagogical — to make the program accessible to students with disabilities.
Join ESM-A’s Specialised Master’s in Product and Service Marketing — where strategy meets practice.