A 3-year sandwich courses programme preparing you for the state-certified title of “Business Development Manager” (Responsable du Développement des Affaires), registered at Level 6 on the French RNCP.
The Bachelor graduate is responsible for developing a business unit or the company as a whole, contributing directly to growth through commercial, marketing, and communication activities.
Design and implement commercial action plans aligned with overall business objectives.
Build and grow a B2B client portfolio using multichannel prospecting and key account strategies.
Master advanced negotiation techniques for complex contractual agreements.
Leverage data and analytics to monitor, measure, and optimise commercial performance.
Coordinate and manage distribution networks, partnerships, and commercial teams.
Years 1 and 2 build core knowledge. Year 3 focuses on RNCP 38602-certified specialisation blocks, each independently validable.
Progressive immersion from foundational study to full sandwich courses integration.
Multiple entry points depending on your academic level.
Admission to Year 1 is open to candidates holding (or in the process of obtaining) a Baccalauréat or equivalent high school diploma.
Candidates with a Bac+1 qualification can enter Year 2. Those with a Bac+2 (BTS, DUT, or equivalent) can enter directly into Year 3.
The Bachelor in Business Development opens doors to a wide range of positions in commercial strategy, client management, and business growth.
Positions available upon graduation.
Graduates may pursue a Level 7 Master’s programme within the HEMA Group (ISEAM, ESM-A) for advanced specialisation in management, marketing, or project leadership.
All instructors are professionals with proven expertise in their respective fields.
In-person instruction combining theoretical courses with concrete operational examples and student presentations.
Case studies, professional simulations, and document analysis develop decision-making skills under real-world pressure.
Synthesis reports, professional research portfolios, and activity reviews build a strong track record.
Student presentations and final oral defenses before a professional jury validate every competency block.
A two-stage process designed to assess both your academic profile and personal motivation.
Review of your application file and supporting documents. The admissions committee evaluates academic background and motivation.
Interview (remote interview) and written test(s), followed by selection jury deliberation and final admission jury decision. Accepted candidates proceed to sign their sandwich courses contract.
“Responsable du Développement des Affaires” — RNCP 38602. Level 6 (EU) professional certification, registered with France Compétences. Valid until 09/02/2029. Delivered by SUP DE VINCI.
Quality certification for training providers
All situations will be reviewed to implement necessary adaptations — both physical and pedagogical — to make the program accessible to students with disabilities.
Join ESM-A’s Bachelor in Business Development — where academic rigour meets professional experience.